Capsim Help - Capsim 2021 - 2022 - Free Winning Guide and Strategies

 READ THE TEAM MEMBER GUIDE

I cannot stress the above more.

Capsim is complex. Every decision is interconnected and to achieve the desired result, you need to know how one decision can affect the short and long term well-being of your business. 

1) R&D

R&D is the backbone of your company. 

Whatever strategies you use, you need to R&D something every year. 

If you're ever not R&Ding something, then you're doing something wrong.

NEW PRODUCTS ARE KEY TO WIN

UPDATE PRODUCTS EVERY ROUND TO MEET CHANGING CUSTOMER DEMANDS

First of all, do NOT R&D your products according to the Capstone Courier.
Why? Because Capstone Courier gives you the data for LAST YEAR's products. If you follow it, then your products are outdated. 

You should R&D the products to its ideal spots 1 year in advance, according to several factors.

NOTE TO UPDATE PRODUCTS BASED ON INDUSTRY CONDITION REPORT

AGAIN, THIS IS KEY TO KEEP GOOD SALES EACH ROUND

AGAIN, IF YOU DO NOT UPDATE PRODUCTS, ONE TIME, YOU WILL BE LEFT BEHIND COMPETITORS AND IT TAKES A FEW ROUNDS TO KEEP UP WITH


2) Marketing

This section is probable the most important aspect of Capsim. 

It deals with your pricing, marketing & sales budget as well as your sales forecast

Pricing: Price your Low End at the bottom third of the price range, your Traditional at middle range and your High End/Size/Performance at max price. 

Try not to get into price war early because it'll kill both you and your competitors. Lose-lose.

SET MAX PRICES FOR EACH SEGMENT

THEN REDUCE $0.50 EACH ROUND

Promo & Sales Budget: 

Promo budget raises your product's awareness while Sales budget increase your product's segment accessibility. Noticed the difference? 

Promo budget is according to EACH product while Sales budget for each SEGMENT. 

If you've 4 products in Traditional segment, you may need to spend $1400 Promo budget for each product, but you can set $1000 Sales budget for a combined $4000 Sales budget in Traditional Segment.

START WITH $1400 THEN INCREASE TO $2000

WHEN REACH 100% CUSTOMERS AWARENESS AND ACCESSIBILITY (OFTEN IN ROUND 4) THEN REDUCE BACK T0 $1400 

Sales Forecast: 

NEVER EVER USE the computer prediction for your sales forecast, except may be in Round 1 but even then it is not reliable. 

How do you do a sales forecast then? 

CHECK COURIER REPORT OF LAST ROUND

GET SOLD UNIT FOR EACH SEGMENT FROM COURIER REPORT

SALES FORECAST = LAST ROUND SOLD UNITS X SEGMENT GROWTH

CAN ADD 10%-15% TO AVOID STOCK OUT

3) Production

Production is an extension of Marketing. 

You get Marketing right, Production is easy for most parts.

PRODUCTION = SALES FORECAST - INVENTORY

ADD NEW CAPACITY

INCREASE AUTOMATION

4) Finance

Finance is all money related. If you are accounting major, this is a piece of cake for you. Simply put, raise as much money as you can through Issuing Stock, Current Debt and Long Term Debt for Round 1-3. 

INVEST IN ROUNDS 1-2-3-4 

THEY BUY BACK IN LATER ROUNDS

PAY DIVIDENDS IN ROUNDS 7-8

BUY BACK STOCKS IN ROUNDS 7-8

PAY OR RETIRE LONG TERM LOANS IN ROUNDS 7-8

4) HR & TQM

SIMPLE

USE $3000 AND 40 IN ROUNDS 3-4

USE $5000 AND 80 IN ROUNDS 5-6-7-8